CASE STUDY · COMMERCIAL SOLAR INSTALLER · 4 MIN READ
Bgreenn: Leads That Arrive With Nothing Missing, Booked Straight Into the Team's Diary
- the founder's time in renewables
- Since ~2008
- the founder's time in renewables
- some of the deals
- £250k+
- some of the deals
- the largest one or two
- ~£1m
- the largest one or two
- how fast booking questions are answered
- 5 mins
- how fast booking questions are answered
In short
Bgreenn works in renewables, with clients from homes up to utility scale, and its founder has been in the sector since around 2008. It already had its own marketing team, agents and people on the road, so outsourcing was a question at first. What won him over was that our team spoke to his marketing and admin staff to learn how Bgreenn works, then sent leads with all the information his team needs and booked the meetings for them. Some deals are £250,000 and upwards, one or two are close to £1 million, and even the smaller ones are £30,000 to £40,000.
From domestic homes to utility scale
Bgreenn's founder has worked in renewables "since 2008 2009", with "a customer client base ranging from your normal domestic homes all the way to utility scale". Bgreenn has its own marketing team, and "a whole network I have agents I have people on the road".
With all that in place, outsourcing was not an obvious step: "at first I had some concerns do I need to go Outsource do I need to get marketing". What changed his mind was persistence. Our team kept in touch, and "what that showed me was if they can fight for my business well they'll get me more business elsewhere".
What other leads were missing
Bgreenn works with other lead sources, and the problem was always the gaps: "with the other people there's always something missing it could be something simple like an email address or who they are or where is the building".
A name and address on its own was never enough: "I can get that from I don't know LinkedIn or whever I want to get it from but they give me the relevant information". Before sending a lead, our team spoke to his marketing and admin staff to learn what Bgreenn's process needs, so each lead fits it.
Before you browse leads, decide what you need to know to say yes. The commercial solar survey checklist is a good starting list: the site, the decision maker, the usage, the roof and the supply.
Meetings booked, with everything in the CRM
Our team books the meetings, and the detail lands in Bgreenn's CRM: "I don't need to worry about or do I need to check this because I can go on our on CRM system all the information's there in a nice format".
Because he works with a team, there is a WhatsApp group so any of them can get support, and questions about bookings are answered "instantly or or within five minutes which is better than most". The meetings start on the right foot too: the businesses are given "the key points where you going to save money why should you be talking to us", and he says that is "what the response I get from the appointments as well".
Deal sizes, and what counts as a good return
"Some of them are ranging from 250 Grand upwards I mean there's a one or two which are nearly hitting the million million pound mark". Even the smaller jobs are worth having: "even the smaller ones you're looking at 30 40,000 which is an amazing return for what we're spending with you guys".
You only pay for appointments that are actually attended, and any that aren't viable we replace. Our commercial solar lead cost guide explains how a lead is priced, and the payback calculator helps show a client what a system of each size saves.
He also plans to bring our team into an energy brokerage project he runs under his own brand, and would recommend us "all day long".
The full interview is in the video above. TNW Marketing's own write-up of Bgreenn's founder's interview is on tnwmarketing.com. More installers talk about their leads in our case studies and on the reviews page.
Bgreenn case study: FAQ
What kind of work does Bgreenn do?
Bgreenn works in the renewable sector with clients ranging from domestic homes to utility-scale projects. It has its own marketing team, agents and people on the road.
What was missing from Bgreenn's other leads?
Its founder says other sources often left something out, such as an email address, who the contact was or where the building was, so his team had to go back with questions.
What deal sizes has Bgreenn seen?
Some deals are £250,000 and upwards, one or two are close to £1 million, and even the smaller ones are £30,000 to £40,000.
Would Bgreenn recommend the team behind Solar Surveys UK?
Yes. Its founder said he would recommend us "all day long", and plans to use us for an energy brokerage project too.
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