SOLAR LEADS · FOR UK INSTALLERS

Solar Leads for UK Installers: Booked Surveys, Not Form Fills

Solar Surveys UK sells pre-qualified commercial solar leads to UK installers. Each one is a booked survey appointment with a decision-maker confirmed by phone, priced from £400+VAT by system size — and if the customer doesn't sit for the survey, you don't pay. This page explains what separates a good solar lead from an expensive one, and how to judge any supplier before you buy.

What is a solar lead?

A solar lead is a property owner who has shown interest in solar panels, passed to an installer who wants to win the job. The phrase covers a huge range of quality. At one end is a name and phone number captured by an online quote form, sold to several companies at once. At the other is a business owner who has been called, qualified and booked in for a site survey at a time that suits them.

Both get called "solar leads", and both get compared on price. But they are different products. The first gives you a contact to chase; the second gives you a meeting to attend. When you weigh up what solar leads cost, start by asking which of the two you are actually buying.

The main types of solar leads

Residential vs commercial solar leads

Residential solar panel leads are homeowners looking at a rooftop system for their house. Commercial solar leads are businesses, farms and other commercial properties, usually with larger roofs, higher daytime electricity use and bigger systems — and a longer, more considered buying process with more than one person involved. Solar Surveys UK is commercial-only, covering roughly 40kW to 750kW+ systems; you can see the types of sites we list on our commercial solar leads page.

Survey appointments vs form-fill leads

A form-fill lead is someone who clicked an advert and typed their details into a quote form. Many are genuine, some are curious, and a few didn't mean to submit anything. The qualifying is left to you. A survey appointment lead has already been through that step: somebody has spoken to the customer, checked the basics and booked a visit. Your first contact is a survey, not a sales call.

Exclusive vs shared solar leads

"Exclusive" means one installer receives the lead; "shared" means several do. Neither label tells you much on its own — a shared lead sent to two well-matched installers can be worth more than an exclusive one that was never qualified. What matters is that the supplier tells you plainly how many others are involved. On Solar Surveys UK, leads are matched to a small number of best-fit installers, and you see how many have registered interest before you commit.

Survey appointment vs form-fill lead

What to check before you buy solar leads

Whoever you buy solar installation leads from, put these questions to them before you spend anything:

• Ask exactly what you are paying for: a booked appointment, a phone-qualified enquiry, or raw contact details.
• Find out who did the qualifying, how (phone or form), and whether they spoke to the person who signs off the spend.
• Check that roof ownership or landlord permission has been confirmed — on a leased building this decides whether the job can happen at all.
• Look for energy consumption information on the lead so you can sense-check the system size before you travel.
• Ask how many other installers will see or be sent the same lead, and whether you are told before you commit.
• Read what happens if the customer doesn't turn up — do you still pay, get a credit, or pay nothing?

Once a survey is booked, our commercial solar survey checklist covers what to confirm before, during and after the site visit.

Comparing suppliers? We've put eight UK solar lead companies side by side, from their own websites, in UK solar lead companies compared: what each delivers, published pricing, contracts and whether they cover commercial work.

How Solar Surveys UK solar leads work

1. Generated and qualified in-house. TNW Marketing runs the paid media campaigns that find each business, and a UK-based team qualifies every enquiry by phone — confirming the decision-maker, roof ownership, energy consumption and genuine intent before the lead is released.
2. Browse leads before you buy. Leads are posted to the platform, filtered to the postcodes you cover. System size and property type are shown on every lead, so you only register interest in jobs that suit your business.
3. Get matched. Our team reviews registrations and matches the best-fit installer for each opportunity. If you're selected, you receive the customer's contact details and the confirmed survey slot.
4. No sit, no pay. If the customer doesn't sit for the survey, you don't pay for the lead.

In practice, that makes Solar Surveys UK pay per appointment rather than pay per contact. The solar appointment setting — finding the business, qualifying it by phone and booking the survey — is done before the lead reaches you. You pay for a booked survey that actually sits: no sit, no pay.

You can try it free for 7 days with full access to browse leads and no credit card required. More on the day-to-day workflow is on our page for solar installers.

How much do solar leads cost?

Solar Surveys UK prices commercial solar leads by system size, because larger systems mean larger contracts. Every price is per pre-qualified survey appointment, plus VAT.

The number to judge any supplier on isn't cost per lead but cost per signed contract. A cheap contact that never books a visit costs more than a dearer one that sits. For the full breakdown, typical projects in each band and the maths on a single lead, read our guide to commercial solar lead costs.

Solar leads FAQ