CASE STUDY · COMMERCIAL SOLAR INSTALLER · 4 MIN READ

Ignite Mechanical Electrical Solutions: Starting With a Small Batch of Commercial Solar Leads in Cornwall

where Ignite is based

Cornwall

where Ignite is based

leads in the first batch

4 or 5

leads in the first batch

the commercial job sizes

10 to 50kW

the commercial job sizes

working with our team since

Start of the year

working with our team since

1:52

An M&E company adding commercial solar

Ignite Mechanical Electrical Solutions is "an M&E based company in Cornwall", covering plumbing, heating, electrical and renewables. Joshua is a director, and the company has worked with our team since the start of the year.

Asked whether Ignite had used other lead providers or third-party agencies, his answer was short: "Not really. No." That made the first order a test.

Testing with a small batch first

Ignite started with a smaller batch, four or five leads. For an installer trying leads for the first time, that is a sensible way in: you see what the sites are like before you commit more time to them.

On Solar Surveys UK you can do the same without ordering anything: browse leads free, see where each site is and roughly how big it is, and only go after the ones that fit your area and the work you take on. You only pay for appointments that are actually attended, and any that aren't viable we replace.

Jobs of 10 to 50 kilowatts

The jobs were "sort of like commercial size, so sort of anything from 10 to up to 50 kilowatt really." That is the size many smaller commercial installers start with, and it still means the network operator's paperwork. Whether a system goes through G98 or G99 depends on its output and the supply, which our guides to G98 and the G99 application explain.

What he found on site

Asked what the customers were like when he arrived, Joshua said "there's been no, no time wasted really":

“So they've all been genuine leads with people actively looking for the installation.”

Arriving at a business that is already looking for solar changes what you need to bring. Our commercial solar survey checklist covers what to confirm on the day, and how to sell commercial solar covers what comes after the survey.

The client portal and the booking

The part of the service Joshua valued most was the client portal:

“It's just simple to use, easy navigation. You can see where everything is.”

He said the same of the communication with the team, "very straightforward. Easy", and of the booking: "The solid information up front. First of all, the booking system's been well, well done. Clear."

Asked if paying only for attended meetings with genuine customers would scale for a business like his: "Yeah. Yeah, I would say so, yeah." And would he recommend us to other solar companies looking to get onto more sites? "Yeah, I would."

The full interview is in the video above. TNW Marketing's own write-up of Joshua's interview is on tnwmarketing.com. More installers talk about their leads in our case studies and on the reviews page.

Ignite Mechanical Electrical Solutions case study: FAQ