CASE STUDY · COMMERCIAL SOLAR INSTALLER · 5 MIN READ

Ingeni Renewables: From Forecourt Specialist to a 36kW Commercial Job With the Purchase Order In

the job won

36kW

the job won

purchase order received

PO in

purchase order received

the sister company's time in forecourts

~60 years

the sister company's time in forecourts

domestic work: commercial only

None

domestic work: commercial only

4:07

A forecourt specialist branching out

Ingeni Renewables are "renewable energy installers that work in the commercial space. Particularly niches forecourts, petrol station forecourts." The business does solar and battery storage, and is part of a group with a renewable energy arm.

The forecourt work comes from its roots. Ingeni "came out of a department really of that electrical company" that has worked in the forecourt sector for about 60 years, and was incorporated a few years ago. It has been looking to expand beyond forecourts, and that is where the leads come in.

The legwork it saves: leads that already want solar

Before working with us, Ingeni used providers that "just kind of like ping inquiries towards us". Every enquiry then had to be checked by Ingeni: "finding that seeing how suitable inquiry is, gauging the interest in the solar." Many of them were domestic, and "We don't do domestic at all."

What Ursula valued most was having that work done before a lead reached her: "the drilling down and quite good leads. So, not having to do do that legwork." The difference, as she put it, is a model where the lead is already found and its interest in solar already established:

“Generally, we found that the people that we the leads that were passed to us, the people were interested in solar. We've got We've won lead We've won work out of it.”

For an installer moving into a new type of client, that matters. You can browse leads on Solar Surveys UK free, look at what each business has said, and only go after the ones that fit. Our guide to solar lead companies in the UK compares the different ways of getting commercial enquiries.

The 36kW job: survey, quote, purchase order

The job Ingeni won was, from Ursula's memory, "a 36 kW system". She described it as "Quite straightforward job compared to forecourt, which will be nice, and it's close."

1. 1

   The survey

   Ingeni went out to survey the site. After that, there was little more back and forth with the client: "we haven't had too much interaction really since going on the survey."

2. 2

   The quote

   "He didn't really have any follow-up questions after we sent our quote."

   A quote that answers the client's questions before they ask them is part of why it moved quickly. Our guide on how to sell commercial solar covers what goes into one.

3. 3

   The purchase order

   "It was all pretty smooth sailing. Purchase order is in."

   From survey to purchase order without a hitch. Before the install, the connection still has to be arranged with the network operator; see the DNO application for solar guide.

Bookings and communication

Asked whether getting bookings and information from our team had been seamless, Ursula said: "Yeah, I think so. Don't really have any complaints in that regard at all, really. Pretty good."

You only pay for appointments that are actually attended, and any that aren't viable we replace. The commercial solar lead cost guide sets out how pricing works.

Q: Would you recommend us to help them get in front of more clients and win more business for their installation company?

Ursula: Yeah, I think so. I say, it's been good. I've been pleased with the leads. I think generally speaking, I think if someone is not wanting to you spend all that time beforehand and they want a good quality lead, I think that yeah, I would.

The full interview is in the video above. TNW Marketing's own write-up of Ursula's interview is on tnwmarketing.com. More installers talk about their leads in our case studies and on the reviews page.

Ingeni Renewables case study: FAQ