CASE STUDY · COMMERCIAL SOLAR INSTALLER · 4 MIN READ

Simplicity Solar (Zero Grid): Six to Eight Commercial Leads in Two Weeks

leads in the first two weeks

6 to 8

leads in the first two weeks

expected to go to installation

At least 4

expected to go to installation

the largest lead so far

About 1.5MW

the largest lead so far

commercial rooftops they had won in 18 months

4MW+

commercial rooftops they had won in 18 months

4:30

Who Simplicity Solar are

Simplicity Solar trades as Zero Grid. Dan comes from a residential solar sales background and says he has installed "in excess of 7,000 rooftops across the UK". Robert has been doing commercial for at least five years, Dan for 18 months. In those 18 months they had won just over 4MW of rooftop installations, usually "anywhere from sort of 50 to 150 kilowatts", and their largest installed job was 900kW for a defence contractor in Sheffield.

Why they were cautious

They had tried another provider of AI-generated leads. The quality was "extremely poor", and that provider "wanted a significant amount of money up front". So they came in wary:

“that's why we were you know once bit and twice shy”

Our guide to choosing a solar lead company covers what to check before you pay any supplier, including what you pay for and when.

The first fortnight

In about two weeks they had six to eight leads, and Dan thought at least four would go to an installation within the next six months. The largest was looking like about 1.5MW, which Dan put at "something along the lines of 1.2 million pound" without the quote in front of him. Another, with a major printing company, was in design at one to two megawatts, with installations staged over 18 months.

None of those were installed at the interview. Jobs that size usually mean a G99 application and, often, planning checks: our guides to the G99 application and commercial solar planning cover both.

What a warm lead felt like

Dan's test was the first phone call. Nobody picked up surprised, or said they were not interested: "all the leads I can say are warm leads". The clients also spoke well of how our team had dealt with them, "not too pushy", which meant "it feels like the client's already warm".

That warmth shortens the early part of the sale. In Dan's words, it means "we can sort of get them to the point where you're already design phase pretty quickly".

How they design and price the bigger jobs

Simplicity Solar has in-house designers who do full 3D designs and financial analysis, because some of the businesses they are proposing to are very large: "we're having to put together a real package for these guys".

If you are building that kind of package yourself, our solar design software guide compares the tools for UK work, and the payback calculator gives a quick first figure for a business roof.

Compared with their own Google enquiries

Dan rates our team as the best commercial partner they have worked with, and goes further:

“the leads from you guys have even worked better than our own organic Google leads”

He puts some of that down to experience in marketing that they do not have in-house. If you want to grow your own enquiries alongside, our guide to SEO for solar companies shows what it takes. You only pay for appointments that are actually attended, and any that aren't viable we replace.

The full interview is in the video above. TNW Marketing's own write-up of Dan's interview is on tnwmarketing.com. More installers talk about their leads in our case studies and on the reviews page.

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