Solar Surveys.UK

CASE STUDY · COMMERCIAL SOLAR INSTALLER · 5 MIN READ

Solar Panels London: A Family Installer's First Month of Commercial Leads, and What They Changed

working with our team
~1 month
working with our team
his projects so far
£125k to £300k
his projects so far
where one of the first meetings got to
2nd stage
where one of the first meetings got to

In short

Solar Panels London is a family firm in North West London: Marcus runs most of the business as director and his father, who has been in the industry a long time, likes to be on site. Marcus found TNW Marketing, the team behind Solar Surveys UK, through a LinkedIn video breaking down how the process works. About a month in, he says the first couple of leads had hiccups while both sides learned how the other works. After adjusting the handover and how they presented themselves, lead quality "shot up", one of the first meetings went to a second stage, and the projects he is seeing are about £125,000 to £300,000.

Marcus, director of Solar Panels London, about a month into his commercial solar leads. Watch on YouTube

A father and son business in North West London

"We're a family firm based down in Northwest London," Marcus said. He handles "pretty the bulk of it", and his father brings the experience: "he's been in the industry a long time". His dad likes to be on site ("in his words, he's a grease monkey") and, Marcus says, "he could he could sell ice to polar bear."

They had already used other companies for commercial work, and "at that present point, we weren't having the best experience with them."

How he chose: a provider that shows its process

Marcus came across a LinkedIn video in which Roman broke down how the process works. What appealed was the openness: "I like the fact that you're very open in the way you would like to the mechanics of things".

He then had a call with our team, took what he learned to his father, and the three of them had a second Teams meeting so the plan fitted a family business. He appreciated that "you were very accommodating. You understood the situations that we were in beforehand".

Browse the commercial solar leads in London to see what is near you. If you are comparing providers the same way, our guide to solar lead companies in the UK sets out the main models side by side.

The first couple of leads, and what they changed

The start was not perfect, and Marcus is open about it: "the first two were we were getting we had a bit a few bit of hiccups". The fix came from both sides: how leads were handed over, and how Solar Panels London presented itself.

Then the quality of leads just shot up where it was just very strong leads.

Marcus, after the first couple of leads

What changed on the day was the customer's frame of mind. Now "they kind of they know why we're there", so "there's no shock as to why we're communicating." The customers "show us around the properties" and "seem like they're keen and interested in working with us." Compared with other providers, he says, "You kind of have to do a lot of the ground work yourself".

The lesson for any installer starting with leads: give feedback on the first few. What you want to know before a visit can be added to your profile, so each lead after that is closer to what you need.

One of the first meetings, now at second stage

One of the very first meetings led to a second one. The proposal is being redone "based on the site survey and based on the second meeting", to settle "if they want say battery capacities or they if they want if they want extra on the roof because sometimes they just really want to m future proof what they've got going on."

Reworking a design after the survey is quicker with good tools: our solar design software guide compares the options, and the commercial solar payback calculator helps show the client how a bigger system or a battery changes the numbers.

Deal size, turnaround and planning ahead

Marcus put his projects at about "125,000 up to 300,000 at this point." He likes that range because it moves faster than the biggest jobs: "everyone could go for your your 1 million pound deals, but in the commercial space you're not gonna you're not gonna see that money for a year, maybe even two years."

A steady flow of leads also lets the business plan: "we know we can get a certain amount of leads every every which you can work around you know build upon." You only pay for appointments that are actually attended, and any that aren't viable we replace.

Q: Would you recommend us to other companies that looking for a more workflow?
Marcus: Yeah, definitely definitely definitely. I I'd say if you're if you're trying to get into the commercial space or you're trying to to to get leads for the commercial space, I would highly recommend you guys 100%.

The full interview is in the video above. TNW Marketing's own write-up of Marcus's interview is on tnwmarketing.com. More installers talk about their leads in our case studies and on the reviews page.

Solar Panels London case study: FAQ

Who is Solar Panels London?

A family solar firm based in North West London. Marcus is the director and runs most of the business, and his father, who has been in the industry a long time, likes to be on site.

What size of project has Solar Panels London been seeing?

Marcus put the projects at about £125,000 up to £300,000. He likes that range because it turns around faster than £1 million jobs, which can take a year or two to pay.

Did the first leads go smoothly?

Not entirely. Marcus says the first two had a few hiccups while both sides learned how the other works. After changing how leads were handed over and how the firm presented itself, he says the quality of leads shot up.

Would Marcus recommend the team behind Solar Surveys UK?

Yes. He said that for anyone trying to get into the commercial space or get leads for it, he would highly recommend us.

Related guides

Browse leads free

Commercial solar survey appointments with business owners near you. Look at as many as you like, and only pay for appointments that are actually attended.

Browse leads free See commercial solar leads