CASE STUDY · COMMERCIAL SOLAR INSTALLER · 4 MIN READ
Treepublic: Six Months of Commercial Leads, and Why How They Represent Your Brand Matters
- working with our team
- ~6 months
- working with our team
- Sean's time in solar
- 10+ years
- Sean's time in solar
- the smaller deals
- $100k to $500k
- the smaller deals
- the largest asset purchases
- Up to $5m
- the largest asset purchases
In short
Treepublic is a solar company in the Los Angeles area working in residential and commercial and industrial solar. Sean has been with it for almost five years and in solar for just over ten. After about six months of leads from TNW Marketing, the team behind Solar Surveys UK, what he values is how his brand is represented to clients, the communication, and live transfers for busy decision makers. Deals at the small end are $100,000 to $500,000, and a good share have been $1 million projects up to $5 million asset purchases. Solar Surveys UK lists UK sites; Treepublic's leads were for its own area in the US.
Treepublic, and Sean's ten years in solar
"I've been with Treepublic for almost five years now I've been in the Solar industry for just a little over 10 years total," Sean said. The company works "in both the residential and the C&I commercial space", and he is upbeat about the industry: "things just keep getting better every year".
Treepublic is in the Los Angeles area, so its leads are American sites. Solar Surveys UK lists sites in the UK, but what Sean looks for in a lead provider applies to any installer.
Whoever books your meetings speaks for your brand
Sean has seen lead generation be "very hit and miss", whether "in-house with your own company with outside agencies". For Treepublic the test is how the company is presented, because "we work very hard to protect our brand and build a really good quality reputation and that's what the company's built on".
all of the clients you know we've spoken to have had very positive feedback about you guys and and and what you're representing
It is a fair question to ask any provider before you start: who will be calling businesses on your behalf, and what will they say? Our guide to solar lead companies in the UK covers what to ask.
Live transfers for decision makers with no time
As well as booked meetings, our team has done live transfers: putting a busy decision maker straight through to Treepublic. In the interview they were described as "people who don't really have enough time to talk but you know those deals are really big deals and it's important that we can have someone there straight away".
For the largest jobs, speed matters. Being ready to pick up the call, with a short way of explaining the project, is part of selling commercial solar.
From $100,000 deals to $5 million asset purchases
Treepublic takes "anything from small mediumsized commercial", because "we don't really want to turn down any any good opportunities where clients are interested". The spread has been wide:
- "on the small end I I would say deals of 100,000 to 500,000"
- "a very good portion of the leads you guys have provided so far have been upwards of you know $1 million projects all the way up to $5 million asset purchases"
Cost of acquisition against quality
Sean sees the usual trade-off in lead generation as "a really high cost of acquisition or it could be a very cheap cost of acquisition but really low quality". His view of our model is that it has found "a balance to provide low cost of acquisition for for us as a company but giving us very high quality leads".
It also grows with the business. As Treepublic moves into new states, "you guys are able to adjust and accommodate". On Solar Surveys UK you can browse leads in every area you cover. You only pay for appointments that are actually attended, and any that aren't viable we replace. The commercial solar lead cost guide sets out how prices are worked out here.
- Q: would you sort of recommend us ... to get a more consistent flow of work
- Sean: yeah absolutely I mean again you guys have been very professional high level of trust in working with you guys and and the communication's always on point so you know I I wholeheartedly you know recommend you guys to any commercial Solar Company
The full interview is in the video above. TNW Marketing's own write-up of Sean's interview is on tnwmarketing.com. More installers talk about their leads in our case studies and on the reviews page.
Treepublic case study: FAQ
Where is Treepublic based?
In the Los Angeles area of California. It works in residential and commercial and industrial solar, and is expanding into new states.
What deal sizes has Treepublic seen from the leads?
Sean says the small end has been $100,000 to $500,000, and a good share of the leads have been $1 million projects up to $5 million asset purchases.
What are live transfers?
Some decision makers on large deals do not have time for a booked meeting, so our team has put them straight through to Treepublic on the call.
Would Sean recommend the team behind Solar Surveys UK?
Yes. He said he wholeheartedly recommends us to any commercial solar company, and that the same principles can be applied wherever the service area is.
Related guides
- How to choose a solar lead company
Seven checks before you buy, with eight suppliers' own published terms.
- How much do commercial solar leads cost?
Pricing by system size, the maths on a lead and a buyer's checklist.
- How to sell commercial solar
From booked survey to signed contract: process, proposal, objections.
- How to get commercial solar leads
Nine channels compared, and how to judge any lead provider.
- All case studies
Installers on video, and what they got.
- Commercial solar leads
Survey appointments with business owners, booked for you.
Browse leads free
Commercial solar survey appointments with business owners near you. Look at as many as you like, and only pay for appointments that are actually attended.